Lotfi Otmanine

I'm a senior WordPress developer and the person behind OLDEV. I started out trying to build one landing page for affiliate marketing. That page led me to WordPress, and I never stopped building.

You may also know me as Lotfi O. on Upwork, or by my business name, OLDEV.

Lotfi Otmanine working at his laptop

My journey

From one landing page to business-critical sites

I didn't start with a plan to become a developer. I started with one page I wanted to build.

  1. A landing page for affiliate marketing

    It began with one goal: build a landing page I could use for affiliate marketing. I needed it to work, so I learned how to make it work.

  2. Learning WordPress

    That first page pulled me into WordPress. I kept going, from building pages to understanding how themes, plugins and databases fit together.

  3. Working with clients

    Other people started needing the same help. Over 7+ years that grew into work with 100+ clients, including agencies, companies and founders.

  4. Going beyond the website

    Business sites depend on more than pages, so I moved into WooCommerce, custom plugins, security, CRM, automations and email deliverability.

  5. Building web apps

    The same curiosity took me past WordPress, into web apps built for real teams and for my own ideas.

Today

What I do now

Through OLDEV I build, fix, secure and speed up WordPress and WooCommerce sites, and connect them to CRMs, automations and email. You deal directly with me, from the first message to the handover.

See all case studies
Years engineering
7+
Years engineering
Clients served
100+
Clients served
Documented case studies
24
Documented case studies

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